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Changing the story of retirement: How AARP utilizes a strategic narrative to advocate for the aging workforce

The modern conceptualization of retirement is changing as more people choose to work later in life or opt back into the workforce. AARP has contributed to the modern perception of retirement through its use of a strategic narrative titled "Modern Retirement." This case study examined AARP's... Full description

1st Person: Lindsey B Anderson
Source: in Public relations review : a global journal of research and comment Vol. 41, No. 3 (2015), p. 357
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Type of Publication: Article
Language: English
Published: 2015
Online: Volltext
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