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The role of social media in local government crisis communications

Using survey data collected from more than 300 local government officials from municipalities across the United States, this study examines social media use in a relatively unexplored context, local governments. It specifically addresses the adoption and use of social media tools for crisis... Full description

1st Person: Melissa W Graham
Additional Persons: Elizabeth J Avery; Sejin Park
Source: in Public relations review : a global journal of research and comment Vol. 41, No. 3 (2015), p. 386
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Type of Publication: Article
Language: English
Published: 2015
Online: Volltext
http://search.proquest.com/docview/1690434041
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Summary: Using survey data collected from more than 300 local government officials from municipalities across the United States, this study examines social media use in a relatively unexplored context, local governments. It specifically addresses the adoption and use of social media tools for crisis communication and social media's part in managing a crisis. Results indicate the extent of social media use, but not the number of tools used, is positively associated with local city officials' assessments of their ability to control a crisis situation as well as their overall evaluations of the strength of their responses. Implications and importance of findings are discussed.
ISSN: 0363-8111

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