Katalog GES

"Made in Italy": The Italian Contribution to the Development of Business Marketing Discipline and Practices

Purpose: The authors analyze the main contributions of Italian literature in the business-to-business field as it relates to the characteristics of the Italian industrial manufacturing system. Even if not directly labeled as business-to-business marketing, Italian and other scholars who have... Full description

1st Person: Bocconcelli, Roberta
Additional Persons: Grandinetti, Roberto; Tunisini, Annalisa
Source: in Journal of business-to-business marketing Vol. 22, No. 3 (2015), p. 161
More Articles
Type of Publication: Article
Language: English
Published: 2015
Online: Volltext
  Search for full text

Similar Items

Cannot find similar records

Library Services

Search Options

Quick links