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"Made in Italy": The Italian Contribution to the Development of Business Marketing Discipline and Practices

Purpose: The authors analyze the main contributions of Italian literature in the business-to-business field as it relates to the characteristics of the Italian industrial manufacturing system. Even if not directly labeled as business-to-business marketing, Italian and other scholars who have... Full description

1st Person: Bocconcelli, Roberta
Additional Persons: Grandinetti, Roberto; Tunisini, Annalisa
Source: in Journal of business-to-business marketing Vol. 22, No. 3 (2015), p. 161
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Type of Publication: Article
Language: English
Published: 2015
Online: Volltext
http://www.tandfonline.com/doi/abs/10.1080/1051712X.2015.1081013
http://search.proquest.com/docview/1728408681
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