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Étude du lien entre l'intention de recommander une entreprise et la valeur à vie de ses clients

1st Person: Schmitt, Philipp
Additional Persons: Meyer, Steffen; Skiera, Bernd
Source: In Recherche et applications en marketing Vol. 27, No. 4 (2012), p. 121-143
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Type of Publication: Article
Language: French
Published: 2012
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