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Practice Prize Winner-Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities

1st Person: Fischer, Marc
Additional Persons: Albers, Sönke; Wagner, Nils; Frie, Monika
Source: in Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences Vol. 30, No. 4 (2011), p. 568-586
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Type of Publication: Article
Published: 2011
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