Katalog GES

The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image

1st Person: Fischer, Marc
Additional Persons: Albers, Sönke
Source: in Journal of marketing research : JMR Vol. 47, No. 1 (2010), p. 51-63
More Articles
Type of Publication: Article
Published: 2010
  Search for full text

Similar Items

Cannot find similar records

Library Services

Search Options

Quick links