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Markenstress. Ergebnisse einer explorativen Erhebung unter Jugendlichen.

1st Person: Hammann, Peter
Additional Persons: Palupski, Rainer; Bofinger, Kerstin
Source: in Marketing : ZFP : journal of research and management Vol. 19, No. 3 (1997), p. 177-184
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Type of Publication: Article
Published: 1997
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